Before establishing IMS, Hoang Anh has worked in a wide range of industries from public to private, playing a key role in managing top clients. This allows her to clearly understand different industry needs and have large industry network to strategize suitable marketing campaigns for brands.
In 2006, Hoang Anh established IMS to fill the need of brands wanting to adopt a holistic approach to Integrated Communication.
Till today, her motto, “Where there’s a will, there’s a way!” still shine through, both with business and everything else in her life.
Thanh Binh has 20 years of experience at renowned international agencies, playing key roles in various positions which gains him strong background in creative development, marketing communication and strategic planning.
With a rich experience and comprehensive knowledge of the advertising industry in both ATL and BTL, Thanh Binh involves most of the concept development stage and is responsible for the quality of the strategic output.
He is now leading the creative works and strategic mind of IMS.