Our experience
Vietnam International Motor Show
VIMS | HN | 2015
Integrated Communications

BACKGROUND

First-ever import automobile exhibition, co-organized between Vehicles Imported Vietnam Association (VIVA) including 9 import automobile brands  including Audi, BMW, Jaguar, Land Rover, Luxgen, MINI, Porsche, Renault and BAIC.

OBJECTIVE

To successfully establish leading proposition of VIMS as luxury, professional and international motor show in Vietnam

RESULTS

70,000 visitors during 5 days of exhibition

Received countless positives feedbacks from media, partners and visitors

Peak sale period for exhibitors

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