Our experience
Vietnam International Motor Show
VIMS | HN | 2015
Integrated Communications

BACKGROUND

The first-ever import automobile exhibition, co-organized with Vehicles Import Vietnam Association (VIVA) featuring 9 import automobile brands  including Audi, BMW, Jaguar, Land Rover, Luxgen, MINI, Porsche, Renault and BAIC.

OBJECTIVE

To successfully establish leading proposition of VIMS as a luxury, professional and international motor show in Vietnam

RESULTS

70,000 visitors during 5 days of exhibition

Received countless positive feedback from media, partners and visitors

Peak sale period for exhibitors

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