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DUMEX CRISIS MANAGEMENT
With hundreds of positive coverages within 6 months, we have successfully convinced consumers of the “Value for money” message, changing the misconception caused by the unequal comparison among different product types.
In charge of all strategic brands of Dumex in Vietnam: Dumex Vanilla, Dumex C-Section, Dumex Preci-Nutri, Dumex Fruit & Veg. In 2010, we manage successfully the crisis relative to imported-milk prices and convinced consumers of the “Value for money” message.
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